S'RANOUIR'S 'VOIE DE L'ÉVEIL II' EXHIBITION & COLLECTION

Taiwanese brand S’ranouir opened its door to the brand’s Exhibition & Collection Presentation during London Fashion Week S/S 2026. Zoë Goetzmann takes us behind the scenes of the art and fashion experience.

From left to right: photography courtesy of Zoë Goetzmann / S'ranouir

Immediately on my entrance to Voie de l’éveil II (Path of Awakening), I was greeted by designer Roxuan who took great care in showcasing how her garments were made, hung, draped, and worn in versatile ways.

This is how fashion and clothing should be handled and viewed. To quote the show’s didactic text, written on a faded piece of fabric suspended at the show’s beginning:“We are in an era of unprecedented plenty, where beneath the surface, we find ourselves lost within the collective and the spectacle of societal change, striving to grasp something that is slowly fading.”

The presentation and overall exhibition dealt with the following themes and concepts: minimalism, challenging overconsumption, and slow fashion. Yet, what makes clothing truly sustainable? What is sustainable fashion?

S'ranouir 2024 lookbook

To paraphrase Roxuan's words, sustainable fashion or sustainability is “multi-purpose”. The collection was divided into a few racks of garments split between white and black clothing options placed at diametrically opposite sides of the room. Simplistic. Key pieces and accessories included reconstructed bralettes, fluid trenches and dresses, monochromatic Mary Jane and slip-ons shoes as well as inverted suits.

Photography courtesy of S'ranouir

Roxuan, a graduate of UAL, takes a subverted approach to classic menswear, deliberately displacing familiar parts — collars and sleeves — and positioning them in  unexpected locations to further challenge standardised gender conventions and upend the lines of fluidity. Not only can the clothing be worn in multiple ways, S’ranouir’s work pushes the boundaries of what clothing really is — from its initial conception to overall tailoring processes. QR codes (with accompanying videos) were attached to each of the shop’s items - further showcasing how these pieces are meant to be worn through daily uses. 

Photography courtesy of Zoë Goetzmann

The two articles of clothing which caught my eye included a felt-like poncho (ideal for this upcoming fall) adjustable with a subtle slit in the fabric and a gorgeous silky-rough shawl that appeared elegant and sleek, enhancing the embellished black jumpsuit I was wearing at the time. The piece also doubles as a hooded item - crossing the style boundaries into modest fashion. 

Following in the designer footsteps of the likes of Issey Miyake, Vivienne Westwood or even performance artist Loïe Fuller who used fabric as a central component to her Serpentine Dance (first executed in the 1890’s) as a way to embody a woman’s control and freedom over bodily form. S’ranouir’s garments invite wearers to experiment with basics — testing an individual's creative abilities in order to tell stories through an unique positioning of ensembles. Basic clothing does not have to sway towards the overpriced Yeezy variety. Rather, S’ranouir spotlights the transformative beauty empowering women and people to dress “to the rhythm of your life”. There is an elegance and precision applied to clothing creation in minimalistic clothing that warrants the price.

Photography courtesy of Zoë Goetzmann

Additional elements of the pop up provided an elevated artistic flair: the label’s six essences housed under glass bell jars with sensory notes of Jasmine, Lavender, Oakmoss, Guaiacwood, Ocean Accord and White Florals with titles including Sailing, White Tea and Black Oud, white textile artworks with intertwining chains, and a crisp collared shirt with broken glass shards strewn across it — a metaphor for the fashion industry’s fractured system and a visual example of garment deconstruction. 

S’ranouir offered attendees an even warmer experience with its tea station. Waitstaff served blends to either calm anxieties or replenish the skin. I chose the latter. Optional sweets were also extended, including a mung bean dessert — a classic Asian food staple. The heritage of the brand echoed throughout the show, offering a sense of placid escapism from the raucous Soho nightlife.

Photography courtesy of Zoë Goetzmann

Exiting the pop up, I read this poetic text on the outer window:

What if clothing could remember? Where does design become your own diary? Are you awake, or just dressed? Between the body and the cloth, lies a story yet to be told. Could clothing move as freely as you do? What if freedom had a form? It’s only the beginning. Every stitch remembers. A trace of becoming lingers.

Post Covid-era, through the perpetual rise of fast TikTok fashion (ironically underscored by LFW’s H&M runway show only a few days prior), few designers understand that clothing must have a story and a concept, taking transparency into consideration via its garment production. S’ranouir brought this vital perspective to London Fashion Week, responding appropriately to the organisation’s latest Instagram post:“The World Is Watching This Week. Let Us Show Them What Only London Can Do."

Photography courtesy of Zoë Goetzmann

Fashion World: The World Is (Still) Watching. Let us show them how much further change we as both consumers and professionals can bring to this industry. When launching a fashion brand, a pondering of a concept, story and overall lifestyle remains essential.

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Zoë Goetzmann is an arts writer, curator and podcaster based in London.